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The first consumer product to provide elevated blood ketone levels

to the body…Pruv-it.

Keto//OS… the first natural consumer product to provide elevated blood ketone levels to the body.  But why would you want to have higher ketone levels in the first place?  And what are ketones you ask?  Well it is not what you think- diabetic ketoacidosis-as that is different.ur society has become addicted to sugar, convenience factory made processed foods and excess carbohydrates.  Our body only needs so many carbohydrates to store up in the liver and muscle glycogen tanks…beyond that excess carbohydrates/glucose is shuttled by our fat storing hormone insulin to fat stores.  When we eat too many carbohydrates – especially without the presence of healthy fats and clean proteins- then we spike up our blood sugar levels.  When our blood sugar levels are too elevated then the hormone insulin is activated to come save the day and do his job… lower the blood sugar levels.  But what do you think happens to the excess carbohydrates/sugars in the bloodstream?  Where do they go if we don’t need the energy immediately?  Fat cells.  We get fat from eat sugar…but if we eat healthy types of fat we actually will train our bodies to burn fat for fuel!

So when we consume carbohydrates our body become dependent on that fuel source- or stores them in the liver and muscles as glycogen.  Then we have back up reserves for energy – the glycogen stores are available for emergency or extended period of fasting.   So what happens if we decrease the amount of carbohydrates we consume and limit the amount available to the body to use for fuel as well as fueling the brain?  Ketosis.  When you are in ketosis- you will force your body to breakdown fat for fuel – called lipolysis and beta-oxidation to produce what is called acetyl–CoA.  The acetyl-CoA is used in the liver to produce ketone bodies for energy.

These ketone bodies are then used as the primary source of energy for your body.  One of the main signals of being in ketosis is the smell of acetone on your breathe or in your urine since ketone body acetone can’t be processed by the body so it is excreted through our urine. Once you are in ketosis then your body will be burning fat to produce ketone bodies that we need for energy and for brain health.  As we get accustomed to depending on ketones for fuel- the longer we will be in a fat burning state …just think of it as using kindling versus large logs for fueling the fire.

We don’t want to count calories – nor count carbs but to get started it helps to become more aware of how many carbohydrates we are consuming daily.  The Pruvit supplement provides the ketones we need to get into a ketosis state (see more at

Exogenous ketone supplementation
vs the ketogenic diet –

From the pruvit website:

“The ketogenic diet is not new, and has been in practice for many years. It involves following a low carbohydrate (5-10%), moderate protein (15%-30%) and high fat (60%-75%) diet. The problem with the ketogenic diet is that many people find it quite restrictive and difficult to follow. This creates a problem for those who want to benefit from elevated ketone levels, especially children. In the past, dietary changes were the only way to bring your body into a state of nutritional ketosis.  However, today, we have access to the first exogenous ketone supplement, KETO//OS. The supplement blends BHB ketones with medium chain fatty acids, providing the body with ketones, without the need to follow a strict ketogenic diet. Studies are finding that supplementation with ketones is superior to the ketogenic diet. Even while following a Standard North American Diet (SAD), individuals are still experiencing the benefits of ketones via supplementation. However, it is thought that following a lower carbohydrate diet, not necessarily a strict ketogenic diet, will enhance the benefits of the ketone supplements, as your body becomes even more adept to using the ketones are a source of fuel.”

Please keep in mind that there is a definite different between nutritional Ketosis and Ketoacidosis ….

Ketoacidosis = High blood sugars can progress to ketosis (build-up of ketones) in the body. Ketosis can lead to acidosis, which is a condition in which the blood has too much acid. When this happens it is known as diabetic ketoacidosis. This is a medical emergency and must be treated immediately by medical professionals

Dr. Richard Feinman, to tell us what is the difference between Ketosis vs. Ketoacidosis:


So what is the distinct difference between the two? Both are a condition of high levels of ketone bodies in the blood but one is life threatening and one is not. So why would this be?

1. Ketone bodies in the blood is called ketosis. Ketone bodies in the urine, which is the common way we measure them, is called ketonuria.
2. Ketone bodies are acids.
3. Blood contains several acids, phosphoric acid, carbonic, and these are neutralized (buffered) by the sum of acids and bases.
4. If acid levels exceed a certain point, that is called acidosis.
5. Because ketone bodies are also acids, they could contribute to an acidosis at very high levels. This is referred to as ketoacidosis and like any acidosis is dangerous.
6. Any ketosis might be considered “high” because modern man is rarely in a state of prolonged fasting.
7. Ketosis is the normal response to starvation or dietary carbohydrate restriction.
8. The ketosis from starvation or carbohydrate restriction is regulated by hormones and other metabolic effects to prevent over-production, that is, prevents ketoacidosis.
9. If the regulation breaks down for some reason, notably untreated type 1 diabetes (insulin is a major regulator of ketone body production), then you can have over-production or ketoacidosis.
10. Ketone bodies are normal because not having food all the time was normal. That is why we call ketone bodies “food of our ancestors.”

Minor note.
1. The ketone bodies are acetoacetate, beta-hydroxybutyrate. These are the physiologic ketone bodies. Acetone can be produced non-enzymatically and is also considered a ketone body.
2. The term “ketone” is commonly used in discussing the more precise term “ketone bodies.” Organic chemists, curmudgeonly professors and others think it is a good idea to be precise because ketone is a particular type of compound (acetone is one) of which there are an infinite number and, oddly, one of the ketone bodies (beta-hydroxybutyrate) is not actually a ketone. The other acetoacetate is chemically both a ketone and an acid.

Here is a good paper on low carb diets/ketosis.

If you follow the ebb and flow of the dietary industry, then you have probably heard of the term “ketosis,” “ketones,” or “the ketogenic diet.” You generally hear reference to them when we talk about low-carb, higher fat diets. In a society where low-fat/no-fat is pretty much the accepted standard, this whole low-carb/high-fat concept can seem a little… out there. Especially when there is so much confusion about what ketones are and what they do. THEN, I start talking about the possibility of supplementing with ketones – and people get even more confused. So let’s unpack all of this, learn a little more about ketones, and why taking a supplement might actually be a good thing.


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